Understand
Learn how the business operates, what it offers, who it serves and what it is trying to achieve.
THE ORBIT METHOD
Understand the Business Before Recommending the Work
The Orbit Method is how RankSpheres runs every project — SEO, content, website, social or marketplace — through the same five-stage discipline. No shortcuts to a recommendation before the business, audience and evidence are actually understood.
The Orbit Method — five stages
Understand → Investigate → Prioritize → Implement → Improve
Investigate
Review the website, organic search visibility, content, competitors, customer journey and available performance evidence.
Prioritize
Identify the SEO, content, website or digital marketing improvements with the strongest potential business value.
Implement
Turn the agreed strategy into technical SEO, content, website development, design, social media or marketplace work.
Improve
We review what changed, document what was learned and continue strengthening the digital growth system over time.
RankSpheres treats digital growth as one connected system — research informs strategy, strategy shapes implementation, and results are reviewed through clear reporting and measurement. We explain what is being done, why it matters, what information supports the decision, and what should happen next — with process, priorities, scope and progress kept transparent throughout.
Working principles
What clients should expect
Research Before Recommendations
We review the business, audience, market, website, competitors and available evidence before proposing a direction.
Clear Scope and Shared Expectations
We document deliverables, responsibilities, dependencies, timelines, approval stages and exclusions before implementation begins.
Evidence Before Claims
We back every statistic with a reliable source and a relevant date range, and present results with context.
Business Goals Before Isolated Metrics
Rankings, clicks, impressions and traffic are useful indicators, but they're not the final objective.
Strategy Connected to Implementation
We turn findings directly into practical actions, priorities and stages, and carry them out stage by stage.
Long-Term Value Before Short-Term Tactics
We prioritize improvements that stay useful beyond temporary trends or individual algorithm updates.
Reporting
How We Deliver the Work
Every project follows the same research, prioritization, implementation and reporting discipline, regardless of service.
We research before we act
We start by understanding the business, audience, website or listings, current performance, available information and practical constraints.
We connect decisions to the available information
We base technical fixes, content decisions and listing changes on the available data, platform requirements, business context and agreed project priorities.
We report what changed and why
We document the work completed, the changes observed, relevant metrics, unresolved issues and the next recommended actions.
Want to see how this applies to your project?
Send your current website, goals or the problem you're facing — the first review is free.
