Business & audience discovery
What you sell, who buys it, what they call it.
Research first, execution second, reporting always.
Keyword Research
Keyword research isn't a list of search terms — it's a map of what your customers are actually trying to solve, in their own words, at every stage of their decision. We build that map before touching a single page, so every piece of content and every technical decision downstream has a reason to exist.
Process
How we approach it
Search demand mapping
Informational, commercial, and transactional intent, not just volume.
Competitor keyword gap analysis
What they rank for that you don't, and why.
Intent clustering
Grouping keywords into topics, not spreadsheets.
Prioritization
Matched against business value, not just search volume.
Handoff
A working keyword map your content and dev team can actually use.
Tools we use
Toolset
Google Search Console, Google Keyword Planner, Ahrefs / Semrush (query and gap analysis), AnswerThePublic, People Also Ask mining, internal site search data (where available).
Why RankSpheres
What makes this different
Our keyword research maps search demand to intent, buyer stage and page type, so the output can inform both content priorities and website structure.
Who this is for
Right fit
Businesses launching new pages or entering a new market, sites with scattered or outdated keyword targeting, or teams with a long content backlog and no clear order to tackle it in.
Who this isn't for
Not the right fit
If you already have a validated, current keyword map and just need execution, this overlaps with work you've already paid for — tell us and we'll scope around it instead of redoing it.
- A keyword map grouped by topic and intent (informational, commercial, transactional)
- Priority ranking matched to business value, not just search volume
- Page-type recommendations — which keywords belong on existing pages vs. need a new page
- A competitor gap list — what they rank for that you currently don't
FAQs
Common questions
How long does keyword research take?
Depends on site size and market, typically covered within the discovery phase of an engagement — we'll give you a specific timeline before starting.
Do you guarantee we'll rank for these keywords?
No. Keyword research covers search intent, relevance, demand, competition, buyer stage and page mapping. Rankings depend on factors beyond keyword selection, including technical condition, content, competition, authority and implementation.
Will I get a deliverable I can keep?
Yes — a structured keyword map, not just a raw export.
What do you need from me to start?
Access to Google Search Console if the site has history, a list of your actual products or services in your own words, and who you consider your main competitors.
Ready to talk about keyword research?
Send what you sell and who buys it, in your own words — RankSpheres will scope the keyword map from there.
