Video content goal & platform fit
Reels, Stories, LinkedIn video.
Positioning first, content second, consistency always.
Video & Reels Content
Short-form video needs planning as much as any other content — a clear hook, a reason to watch, and a point. We handle scripts, shot lists, and editing direction, and can edit footage you provide or scope full production separately.
Process
How we approach it
Script and hook writing
What stops the scroll and why.
Shot list / filming guidance
For your team to capture.
Editing direction
Or editing of supplied footage.
Caption and CTA pairing
Connecting the video to action.
Review and delivery
Final cut ready to post.
Tools we use
Toolset
Editing software (CapCut/Premiere depending on scope), script templates, platform-specific format guidelines.
Why RankSpheres
What makes this different
Video content is planned around a clear purpose, audience, format, hook and next action. Performance can then be reviewed using measures such as watch-through, engagement and response.
Who this is for
Right fit
A business posting static images only, or short videos with no script, hook or clear point — views that don't convert to action.
Who this isn't for
Not the right fit
A business that needs full video production — filming, lighting, an on-site crew — rather than scripting, shot-list guidance or editing of existing footage.
What you get
Deliverables
- Scripts and hooks for each video, built around a clear reason to watch
- Shot lists or filming guidance for your team to capture
- Editing direction, or editing of footage you supply
- Caption and CTA pairing, so the video connects to an action
FAQs
Common questions
Do you film the video, or just edit?
Depends on scope — we can edit footage you supply, or discuss separate production if filming is needed.
How long should our videos be?
Length depends on platform and content type — we'll recommend based on what fits your specific content, not a blanket rule.
Can you turn existing long-form content into short clips?
Yes — repurposing existing footage or webinars into reels is usually faster than planning from scratch.
Ready to talk about video & reels content?
Send a few examples of footage you already have or can capture — RankSpheres will scope what’s scriptable from there.
