Business & audience discovery
Goals, offers, target visitor.
Strategy first, design second, performance always.
Website Strategy & Information Architecture
A website fails or succeeds before a single pixel is designed — in the decisions about what pages exist, how they're organized, and what path a visitor is meant to follow. We map that structure first so design and development have an agreed page hierarchy, navigation model and user journey to build against.
Process
How we approach it
Competitor & existing site review
What's working elsewhere, what's missing.
Search-intent and page mapping
What pages need to exist and why.
Sitemap and navigation structure
How everything connects.
User journey / conversion path mapping
What a visitor should do at each step.
Priority page wireframes
Low-fidelity structure before visual design.
Tools we use
Toolset
Figma / wireframing tools, Google Search Console, competitor site audits, sitemap planning tools.
Why RankSpheres
What makes this different
The site structure is planned around search intent and business priority together, so SEO requirements are included in the approved sitemap from the start.
Who this is for
Right fit
A business about to brief a designer or developer with no agreed page list, navigation or user journey — just a general idea of "we need a new site."
Who this isn't for
Not the right fit
A business with a single, simple site — a handful of pages, no real navigation decisions — where architecture planning adds more process than the project needs.
What you get
Deliverables
- A sitemap and navigation structure covering every planned page
- A search-intent and page-mapping document explaining why each page exists
- A user journey / conversion path map for key visitor types
- Wireframes for priority pages before visual design starts
FAQs
Common questions
Do I need this if I already have a sitemap?
If your current sitemap hasn't been tested against real search intent and user journeys, it's worth a review — even a quick one — before building.
Does this include wireframes for every page?
Priority pages get wireframes; full wireframe sets for every page can be scoped separately for larger builds.
Who uses this document once it's delivered?
Your designer, developer, or our own team — it's written to be handed to whoever builds the site next.
Ready to talk about website strategy & information architecture?
Send your goals and current site, if you have one — RankSpheres will map the sitemap from there.
