A custom-coded Shopify theme and the product marketing built around it — copy, photography, reels and the start of a social media presence for Harmain Global's direct-to-consumer wellness store at shop.harmainglobal.com.
Harmain Global's main site (harmainglobal.com) runs the bulk export and private-label side of the business. The Shopify store is a separate, purpose-built retail channel selling Shilajit, rose water, miswak, Himalayan pink salt and other natural wellness products directly to individual customers in Pakistan — its own theme, its own product presentation, and its own marketing.
Eight real collections — Shilajit, rose water, miswak, dried rose, pink salt, pantry essentials (masalas and spices), natural oils, plus curated Best Sellers, New Arrivals and Offers & Bundles groupings — each with its own dedicated product pages rather than one generic template repeated across the store.
A clear "shopping for yourself" vs. "buying for a business" path, sending wholesale and export enquiries to the main harmainglobal.com site.
An on-site journal with product-use guides — including "How to Use Miswak Correctly" and "Shilajit for Women: Energy, Hormones and the Science" — feeding both customer education and the store's own search visibility.
Products positioned and priced for individual use — a rose water spray bottle, a box of miswak, a jar of shilajit gummies — distinct from the bulk/export pricing on the main site.
The parent business exports in tons; this store sells in units. The Rose Water Spray Bottle, Shilajit Gummies, Miswak 12-pack and Pure Rose Water are each priced and presented as something a single customer in Pakistan buys for themselves — a different product page, a different price point and a different buying decision than the export side of the business, even where the underlying product is the same. The store's own copy frames this through a five-stage product story — selected at the source, prepared, quality-reviewed, packaged and delivered — carried across the collection pages rather than stated once and forgotten.
Custom Shopify theme built and store launched.
Theme improvements continuing alongside the store.
Social media marketing for the store is in its early stage.
Evidence note: This page describes the scope of work delivered on the live store. Quantified sales or traffic outcomes are not included here unless the relevant source, reporting period and client permission are available.
Send the current setup and what's not working.
